✦ Multilingual SEO
Speak your customers' language, on Google too.
Proper versions of your website in each language your customers speak, written with the words they search for, and set up so Google shows the right one in each country.
✦ Translation is not enough
The same language, different words.
Even inside one language, customers in different countries search differently. A word-for-word translation misses them.
“Wardrobe”
What a customer types depends on where they are. Your page has to match the country you're targeting.
| Country | What customers search |
|---|---|
| Spain | armario |
| Mexico | ropero |
| Brazil | guarda-roupa |
| Portugal | roupeiro |
| United States | armoire |
✦ What I do
Each language version, built to rank.
Research per language
The exact words customers use in each target country, and how many people search for them.
Clean site structure
A section for each language, like /es/ and /pt/, linked so Google knows which page belongs to which country.
Native-quality writing
Pages written or reviewed by native speakers, using local words for your products, sizes and terms.
Local trust signals
Local contact options, currencies, delivery information and references that make customers in each country feel at home.
✦ Common mistakes
What usually goes wrong
- Automatic translation only. Grammatically fine, but not the words people search, and it reads as foreign.
- Language switch without separate pages. Google sees one page and shows only one language.
- No hreflang. Google shows your Spanish page in Brazil, or your English page in Mexico.
- Half-translated pages. Menus in Spanish, product details in English. Customers leave.
✦ Questions
Questions about Multilingual SEO
What is multilingual SEO?
Multilingual SEO means having proper versions of your website in each language your customers speak, built so Google shows the right version to the right person. It is more than translation: each version uses the words people in that market actually search for.
Can I just use Google Translate or an automatic plugin?
Automatic translation is a start, but it rarely uses the words people search for, and it often sounds wrong to native speakers. Customers notice, and so does Google. I write or review each language version for search and for trust.
Which languages do you work in?
I work directly in English, Portuguese and Spanish. For other languages, such as German, French or Arabic, I work with native writers and handle the research, structure and SEO myself.
Do I need a separate website for each country?
Usually not. One website with a section for each language, like /es/ and /pt/, is easier to manage and builds strength in one place. I tell you during the free check what fits your business.
Can customers abroad find you today?
I'll check for free where you stand on Google and in AI assistants, in your top three markets. No obligation.